About Plausible
Plausible is a lightweight and open-source alternative to Google Analytics that prioritizes visitor privacy. It is designed for anyone managing websites, including ecommerce platforms, SaaS products, agencies, and content creators. Unlike traditional analytics tools, Plausible does not rely on cookies or track individual users, which means no cookie banners are required, making it more user-friendly for visitors while ensuring compliance with privacy regulations. This analytics tool provides an intuitive dashboard that summarizes essential metrics in a straightforward manner, so no prior analytics experience is necessary to understand the data. The platform is hosted in the EU and emphasizes data transparency, allowing users to run their own instance if desired. Plausible also features functionalities like automatic scroll tracking, real-time monitoring, and custom revenue tracking, catering to businesses of varying sizes, from small websites to enterprises with extensive traffic requirements. With a focus on simplicity and performance, it is a practical solution for those overwhelmed by more complex analytics platforms.
What Plausible does
- Automatic scroll depth tracking
- Scroll depth from 1 to 100 percent is tracked automatically on every page without any setup or tag managers.
- Monitor traffic from AI tools
- Users can identify which AI tools like ChatGPT, Perplexity, or Claude send traffic to their website and analyze their visitor conversions.
- Analyze SEO performance
- By connecting Search Console, users can view search queries and organic performance directly within the Plausible dashboard.
- Real-time dashboard
- The dashboard provides live traffic updates every 30 seconds, displaying the same metrics as the main dashboard.
- Codeless goals and revenue tracking
- Any page can be turned into a goal, and users can automatically track events such as file downloads and form completions.
Who it’s for
This product is aimed at ecommerce sites, SaaS businesses, agencies, creators, publishers, and enterprises.
What it costs
Plausible offers a 30-day free trial. The Starter plan costs $9 per month and supports up to 10,000 monthly pageviews, while the Business plan costs $19 per month and supports up to 10 sites, among other features.
Works with
- Slack
- Google Analytics
