Advertising Disclosure

How we make money

List Maro is a curated directory of SaaS products. When paid placement is available, revenue comes from those placements. We do not sell votes, review outcomes, or editorial approval.

A paid slot is three follow links to your site, on the homepage hero, the category page, and the listing page. The right rail is a labelled card for a fixed window, and that card opens the listing. A free listing is one follow link, on the listing page. Paid placement does not buy editorial approval, votes, a higher organic rank, a guaranteed number of clicks, or the verified tick. List Premium is a separate one-time payment for a labelled Featured row at the top of the launch week you pick. It still requires the upvote gate and the badge. Its three links are follow links. It does not take a right-rail slot.

What paid placement is — and is not

• Paid placements are labelled. Featured or otherwise paid slots are marked so you can tell them apart from organic listings.
• Paid links are follow links. A paid slot has three follow links to the product site, on the homepage hero, the category page, and the listing page. List Premium has three follow links, on the edition row, the category page, and the listing page. The right rail opens the listing. A free listing is one follow link, on the listing page.
• Votes are not for sale. Community upvotes remain a separate signal. Paying does not add votes to a listing.
• Review outcomes are not for sale. Every submission waits its turn in the same queue, and paying does not shorten it. Listings that fail our standards are declined whether or not money has changed hands.
• The verified tick is not for sale. It means someone proved they control the product’s domain. It is earned by a check we run, and no payment grants it.
• Free listings stay free. Submitting a tool for ordinary editorial review does not require payment.

Editorial listings

We may add or curate listings ourselves as part of building a useful directory. Those editorial listings are not paid placements. Where we mark content as editorial or staff-added, that mark is intentional.

Affiliate links

We do not currently run an affiliate program and do not use affiliate tracking links on listing outbound URLs. If we introduce affiliate relationships later, we will update this disclosure in the same change that ships them.

Why this page exists

Clear disclosure helps you evaluate the directory fairly. This page is written to align with the spirit of the US FTC’s endorsement guides and ASCI’s guidance on advertising disclosures in India: material connections that affect ranking or visibility should be obvious.

Related documents: Terms of Service · About.