---
title: "SwipeToLaunch — Tinder-style launch directory for startups and apps"
source: https://listmaro.com/tools/swipetolaunch
description: "SwipeToLaunch is a launch directory built around one mechanic: swipe. New startups, SaaS products, dev tools and apps appear one card at a time, and…"
updated: 2026-10-25
---

# SwipeToLaunch

> Tinder-style launch directory for startups and apps

- **Website:** https://swipetolaunch.com/
- **Pricing:** Freemium
- **Categories:** [Marketing](https://listmaro.com/categories/marketing)
- **Tags:** [startup directory](https://listmaro.com/tags/startup-directory), [product launch](https://listmaro.com/tags/product-launch), [launch directory](https://listmaro.com/tags/launch-directory)
- **Upvotes:** 0
- **Listed:** 2026-10-25
- **Last reviewed:** 2026-10-24
- **Last updated:** 2026-10-25
- **Submitted by:** [SwipeToLaunch Team](https://listmaro.com/makers/swipetolaunch)
- **Placement:** Editorial listing — not paid for

## About SwipeToLaunch

SwipeToLaunch is a launch directory built around one mechanic: swipe. New startups, SaaS products, dev tools and apps appear one card at a time, and visitors swipe right if they like the idea and left if they don't. Every swipe is a vote, no account needed.

The ranking comes from approval, not upvote counts. A product's score is the share of its swipes that said launch, and the board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. One vote per person per product.

For makers:
- Submit with one link and no account; the site drafts the listing from your page
- Free listing: put the SwipeToLaunch badge on your homepage and the listing goes live, with a followed link while the badge is up
- Paid plans, one payment with no renewal: Ship $9 (live today, no badge, permanent followed link), Boost $19 (adds 7 days first in the deck and at the top of the board) and Spotlight $29 (30 days first and pinned on the home page, plus a permanent gold tick)
- A moderator reviews each new listing within about a day
- Every product gets a public listing page, a place in the swipe deck and a spot on the weekly board

For developers and agents: REST, MCP and Markdown access at /developers.

## Why it belongs in these categories

- **Marketing (primary):** The page describes SwipeToLaunch as a directory for new startups and apps where users can vote on products, which aligns with marketing.

## What SwipeToLaunch does

- **Tinder-style voting** — Users can vote on new startups and apps by swiping right if they would use it, or left if they wouldn't.
- **Weekly leaderboard** — The best products are ranked each week based on the number of right swipes they receive.
- **Free and paid listings** — Adding a product is free with a badge, or live today from $9 for a one-time fee without a badge and a permanent link.
- **Vote visibility** — Every swipe counts as a vote, ensuring that all community input is recognized in rankings.
- **Spotlight feature** — Paid plans like Spotlight allow products to stay at the top of the leaderboard for 30 days with a permanent gold tick.

## Who it’s for

This platform is best for startup founders looking to gain visibility and feedback on their new products in a competitive marketplace. It suits both indie developers and established startups.

## What it costs

There are multiple plans starting with a free option, with paid plans beginning at $9 for a live listing without a badge, going up to $29 for extended visibility and features.

## Related tools

- [SubmitMap](https://listmaro.com/tools/submitmap) — The exact launch map for startup directories
- [ShowOff](https://listmaro.com/tools/showoff) — A board where you bid for a 24-hour homepage spotlight.
- [StackLedge](https://listmaro.com/tools/stackledge) — A curated directory of automation, AI and SaaS tools.
- [Influence](https://listmaro.com/tools/influence) — Review AI social captions before they reach a channel
- [Kash.click](https://listmaro.com/tools/kash-click) — Cloud POS, inventory, invoicing and customer management
- [FollowX](https://listmaro.com/tools/followx) — Free launchpad where every upvote is a verified X account

## About this data

List Maro is an early-stage, human-reviewed directory of SaaS products — nothing is published automatically. Numbered category rankings appear only after the published evidence thresholds are met; promoted placements are labelled and kept separate from organic ordering.

- **Canonical page:** https://listmaro.com/tools/swipetolaunch
- **Publisher:** List Maro (https://listmaro.com/)
- **Machine index:** https://listmaro.com/llms.txt
- **JSON API:** https://listmaro.com/api/public/openapi.json
- **Methodology:** https://listmaro.com/methodology