---
title: "Fathom vs Plausible"
source: https://listmaro.com/compare/fathom-vs-plausible
description: "Fathom and Plausible compared: pricing, categories, and community upvotes."
---

# Fathom vs Plausible

Fathom is a privacy-focused analytics tool for tracking website performance. Plausible is a simple, privacy-friendly alternative to google analytics. Both are human-reviewed listings — the figures below come from the directory, not from either vendor.

|  | Fathom | Plausible |
| --- | --- | --- |
| What it does | Fathom is a privacy-focused analytics tool for tracking website performance. | A simple, privacy-friendly alternative to Google Analytics. |
| Pricing | Free trial | Free trial |
| Categories | Analytics | Analytics |
| Upvotes | 0 | 0 |
| Placement | Editorial | Editorial |
| Listing | https://listmaro.com/tools/fathom | https://listmaro.com/tools/plausible |

## What Fathom and Plausible are each for

### Fathom

**Best for.** Fathom is suitable for businesses seeking a simple and privacy-focused analytics tool, particularly those concerned about GDPR compliance. It is not intended for users looking for complex analytics solutions with extensive feature sets.
**Pricing.** Fathom offers a 7-day free trial, after which pricing starts at $15 per month and increases based on monthly pageview limits. Plans accommodate up to 500,000 pageviews for $45 per month, and users can add additional sites and pageviews for a fee.
- **Real-time metrics** — Fathom processes data instantly so users can see real-time analytics reflected in their dashboard, unlike competitors that may take hours.
- **Event tracking** — Users can set up custom events to track specific actions such as button clicks or form submissions, providing insight for optimizing marketing campaigns.
- **Forever data retention** — Data collected remains accessible indefinitely, allowing users to view historical analytics as long as they maintain their account.
- **Automatic bot filtering** — Fathom automatically screens out bots and crawlers, ensuring that the analytics data reflects only genuine human visits to the website.
- **Email reports** — Users can schedule email reports to track their metrics weekly or monthly without needing to log into the dashboard.
### Plausible

**Best for.** This product is aimed at ecommerce sites, SaaS businesses, agencies, creators, publishers, and enterprises.
**Pricing.** Plausible offers a 30-day free trial. The Starter plan costs $9 per month and supports up to 10,000 monthly pageviews, while the Business plan costs $19 per month and supports up to 10 sites, among other features.
- **Automatic scroll depth tracking** — Scroll depth from 1 to 100 percent is tracked automatically on every page without any setup or tag managers.
- **Monitor traffic from AI tools** — Users can identify which AI tools like ChatGPT, Perplexity, or Claude send traffic to their website and analyze their visitor conversions.
- **Analyze SEO performance** — By connecting Search Console, users can view search queries and organic performance directly within the Plausible dashboard.
- **Real-time dashboard** — The dashboard provides live traffic updates every 30 seconds, displaying the same metrics as the main dashboard.
- **Codeless goals and revenue tracking** — Any page can be turned into a goal, and users can automatically track events such as file downloads and form completions.

## Keep looking

- [All Fathom alternatives](https://listmaro.com/alternatives/fathom)
- [All Plausible alternatives](https://listmaro.com/alternatives/plausible)

## About this data

List Maro is an early-stage, human-reviewed directory of SaaS products — nothing is published automatically. Numbered category rankings appear only after the published evidence thresholds are met; promoted placements are labelled and kept separate from organic ordering.

- **Canonical page:** https://listmaro.com/compare/fathom-vs-plausible
- **Publisher:** List Maro (https://listmaro.com/)
- **Machine index:** https://listmaro.com/llms.txt
- **JSON API:** https://listmaro.com/api/public/openapi.json
- **Methodology:** https://listmaro.com/methodology