---
title: "Analytics tools"
source: https://listmaro.com/categories/analytics
description: "11 human-reviewed Analytics products. Ranking is not established yet."
---

# Analytics tools

Product, web, and business intelligence.

> **Ranking not established yet.** 11 products, 1 eligible voters, and 1 eligible votes. Numbered rankings require 5 products, 5 eligible voters, and 10 eligible votes.

- **Products in this category:** 11
- **Makers represented:** 4
- **Added in the last 30 days:** 3
- **Shown below:** 11

## Reviewed products

| Product | What it does | Pricing | Upvotes | Placement |
| --- | --- | --- | --- | --- |
| [ShubHQ](https://listmaro.com/tools/shubhq) | An all-in-one organic growth platform for SaaS and e-commerce founders. | Freemium | 0 | Editorial |
| [ConvertNow Analytics](https://listmaro.com/tools/convertnow-analytics) | Cookieless analytics for WordPress, stored on your own site. | Free | 0 | Editorial |
| [Ecomwith](https://listmaro.com/tools/ecomwith) | Learn ecommerce operations with practical tutorials and tools for store operators. | Freemium | 0 | Editorial |
| [FreeScan](https://listmaro.com/tools/freescan) | Run a free website audit for SEO, security, accessibility, and design. | Free | 1 | Editorial |
| [Fathom](https://listmaro.com/tools/fathom) | Fathom is a privacy-focused analytics tool for tracking website performance. | Free trial | 0 | Editorial |
| [Plausible](https://listmaro.com/tools/plausible) | A simple, privacy-friendly alternative to Google Analytics. | Free trial | 0 | Editorial |
| [GrowthBook](https://listmaro.com/tools/growthbook) | A platform for experimentation, feature flags, and product analytics for product teams. | Freemium | 0 | Editorial |
| [ZapDigits](https://listmaro.com/tools/zapdigits) | Marketing dashboards for agencies across the EU. | Freemium | 0 | Editorial |
| [Dashi](https://listmaro.com/tools/dashi) | A full-screen ambient analytics globe with live numbers and chill music. | Freemium | 0 | Editorial |
| [TotalASO](https://listmaro.com/tools/totalaso) | An all-in-one App Store Optimization toolkit for iOS developers and app marketers. | Freemium | 0 | Editorial |
| [ProjectHQ](https://listmaro.com/tools/projecthq) | A unified platform for managing SEO, content, analytics, chat, and CRM. | Paid | 0 | Editorial |

## Alternatives pages in this category

- [Marketing alternatives](https://listmaro.com/alternatives/marketing)
- [Productivity alternatives](https://listmaro.com/alternatives/productivity)
- [AI Tools alternatives](https://listmaro.com/alternatives/ai-tools)

## How to choose an analytics tool

Analytics tools answer one of two questions, and very few answer both well.
**Product analytics** tells you what people did inside your app — funnels,
retention, feature adoption. **Web and marketing analytics** tells you how they
arrived — channels, campaigns, landing pages. Buying a product analytics tool to
answer an acquisition question is the most common and most expensive mistake in
this category.

A third group, **warehouse-native** tools, runs queries directly against your
own database instead of storing a copy. They cost more to set up and less to
trust, because there is only one version of the numbers.

### What to check before you commit

- **How events are priced.** Per-event pricing punishes exactly the instrumentation
  depth that makes the tool useful. Per-seat pricing punishes sharing the data.
  Pick the failure mode you can live with.
- **Whether you can get your raw data out.** Export or warehouse sync is what
  makes a switch possible later. Without it, every year of history is a lock-in.
- **Identity resolution.** Check how the tool stitches anonymous visitors to
  signed-in users. Get this wrong and your funnels quietly overcount.
- **Consent and regional rules.** If you serve the EU or UK, confirm the tool
  supports consent mode and a lawful data-transfer basis before you instrument
  anything.

### What to watch for

Dashboards are easy to demo and hard to maintain. The tools that stay useful are
the ones where defining a new metric takes minutes and does not require an
engineer. Before buying, try to answer a question you actually have during the
trial — not the one the sales demo was built around. If tracking is blocked by
ad blockers for a meaningful share of your traffic, factor that undercount in
before comparing any two vendors' numbers.

## Related tags

[seo](https://listmaro.com/tags/seo), [ai](https://listmaro.com/tags/ai), [privacy](https://listmaro.com/tags/privacy), [ecommerce](https://listmaro.com/tags/ecommerce), [data](https://listmaro.com/tags/data), [dashboard](https://listmaro.com/tags/dashboard), [crm](https://listmaro.com/tags/crm), [automation](https://listmaro.com/tags/automation)

## About this data

List Maro is an early-stage, human-reviewed directory of SaaS products — nothing is published automatically. Numbered category rankings appear only after the published evidence thresholds are met; promoted placements are labelled and kept separate from organic ordering.

- **Canonical page:** https://listmaro.com/categories/analytics
- **Publisher:** List Maro (https://listmaro.com/)
- **Machine index:** https://listmaro.com/llms.txt
- **JSON API:** https://listmaro.com/api/public/openapi.json
- **Methodology:** https://listmaro.com/methodology